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NetLiance Develops Custom Online Ordering System for Major Dental Supplier
Carlsbad, CA, September 28, 2009 -- NetLiance announced that AM Touch Dental, a premiere distributor of dental supplies, has contracted with NetLiance to develop an online ordering system to better assist their customers as well as attracting new customers. Using the online ordering system, customers will be able to place orders online 24/7. A variety of online tools, such as comprehensive product search and customizable shopping lists, will be built in to facilitate online ordering. Several billing methods will be provided to allow customers to pay by credit cards or by invoices according to their established terms.

One of the challenges in this project lies in how to streamline information management and order processing so that AM Touch can maintain its current operational procedures. NetLiance will create application interface to allow the online system to communicate with AM Touch internal database to synchronize product updates, customer information, and orders. Additionally, the system will allow AM Touch staff to maintain a single product catalog which will reduce ongoing maintenance cost.

The projected launch timeframe is January 2010.

With over 11 years of experience in web application development, NetLiance excels in providing cost effective and innovative web solutions to help organizations meet their business needs. In addition to application development, NetLiance also specializes in web site development, online marketing, and managed hosting. The market segments served by NetLiance include small and medium businesses, health care and senior care, and the public sector. Learn more at www.NetLiance.com.


NetLiance Redesigns Web Site for RochesterWorks!
Carlsbad, CA, June 30, 2009 -- To meet the challenges in the employment sector, RochesterWorks! needed a new web site to re-position its services. NetLiance worked closely with Dalmath Associates, a marketing and public relations firm in Rochester, to create a new web site that can effectively speak to adult job seekers, youth job seekers, and employers.

During the redesign process, NetLiance analyzed RochesterWorks! needs and provided several prototypes for the client to review. The redesigned web site features a more streamlined organization of RochesterWorks! services and makes it easy for different types of visitors to find the information they are interested in. In addition, NetLiance created an easy-to-use content management tool for non-technical staff from RochesterWorks! to update the web site content.

With over 11 years of experience in web application development, NetLiance excels in providing cost effective and innovative web solutions to help organizations meet their business needs. In addition to application development, NetLiance also specializes in web site development, online marketing, and managed hosting. The market segments served by NetLiance include small and medium businesses, health care and senior care, and the public sector. Learn more at www.NetLiance.com.
 

NetLiance Helps CRW Improve Search Engine Marketing Results
Carlsbad, CA, March 30, 2009 --  In the beginning of 2009, CRW, an e-government software solution provider, contracted with NetLiance to conduct Search Engine Marketing. The market of government software is fiercely competitive and is dominated by several major players. Although CRW had engaged in search engine marketing initiatives before, the results were questionable and the return-of-investment was falling short of expectation. 

NetLiance Search Engine Marketing experts started by conducting a thorough market analysis and keyword research. By analyzing competitor web sites, their search engine rankings, and the relevant keywords for the market segment, NetLiance created a comprehensive search engine marketing plan to increase web site traffic and improve conversion rate. The plan included aggressive PPC campaigns to immediately generate sales opportunities from search engines and stepwise page optimization to improve rankings in natural search results.

After 3 months of hard work,  the conversion rate at CRW web site increased almost 100%, while the cost per conversion decreased 38%.

With over 11 years of experience in web application development, NetLiance excels in providing cost effective and innovative web solutions to help organizations meet their business needs. In addition to application development, NetLiance also specializes in web site development, online marketing, and managed hosting. The market segments served by NetLiance include small and medium businesses, health care and senior care, and the public sector. Learn more at www.NetLiance.com.


NetLiance Launches New YBN SaaS Web Site
Carlsbad, CA, January 31, 2009 -- YBN, a provider of online business tools for salons and spas, needed to present an updated, easy-to-use online interface for its software to strengthen its market position. NetLiance was selected for this project. The new interface had been scheduled to be launched in 6 weeks at a major beauty industry tradeshow. The timing of the launch was vital since it would provide YBN with desired publicity and excitement at the tradeshow to secure channels for partnering.

With little room for re-work, NetLiance project manager and developers immediately engaged YBN staff in several brainstorm sessions to prioritize tasks and create a detailed implementation plan. The implementation plan includes design layouts, functional specifications, testing protocols, and roll-out procedures. The plan served as an indispensable blueprint for the project and ensured its timely completion.

The redesigned web site was launched on January 26th, beating the projected timeline by 2 days. The new web site represents a total transformation of the online software interface. It brings together a revitalized branding image, an easy-to-use interface, and an enhanced set of functionalities. The existing software tools were migrated seamlessly into the new interface. A Flash dashboard was added to allow users to view the key metrics as a glance.

With over 11 years of experience in web application development, NetLiance excels in providing cost effective and innovative web solutions to help organizations meet their business needs. In addition to application development, NetLiance also specializes in web site development, online marketing, and managed hosting. The market segments served by NetLiance include small and medium businesses, health care and senior care, and the public sector. Learn more at www.NetLiance.com.

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