Health Care Web Marketing | Health Care Internet Marketing | Health Care SEO

Since 1998, NetLiance has been helping businesses drive targeted traffic to their web sites. No matter it's a large regional health system or a community hospital, we can tailor our online marketing services based on your needs and budget. From NetLiance, you can expect solid results. Our philosophy is to build a long-term relationship with our clients. We do not make empty promises or use techniques that can harm your brand reputation.

As a certified Professional Search Marketer, NetLiance provides comprehensive and cost-effective Search Engine Marketing services to health care organizations. Search Engine Marketing initiatives for hospitals can be conducted on a local or regional scope, or national scope depending on the nature of the organization.

Keyword Research: One key step in NetLiance Search Engine Marketing services is to conduct an in-depth keyword analysis to determine the keywords that will produce a high return-on-investment. To build a solid foundation for your search engine marketing campaigns, NetLiance uses a multi-phase, interactive, evidence-based keyword analysis approach that has proven to be highly effective. We utilize sophisticated data mining software to analytically find the optimal sets of keywords for each service line.

Page Optimization: Effective page optimization produces long lasting results in the natural search results. NetLiance search marketing experts use an iterative approach to page optimization. A page will be optimized and evaluated by search engine simulation software. Based on the evaluation results, the page elements are modified. This process repeats until a desired score is reached. As a result, our clients often see their page rankings improve dramatically once the page is optimized.

Pay-Per-Click Campaigns: Anybody can setup a pay-per-click campaign. The difference is the click through rate and conversion rate you get. The secret is in how you write the ad copy and how you engineer the landing pages. A successful PPC campaign requires constant monitoring and fine turning. NetLiance will proactively monitor PPC campaigns and fine tune the ad copy and landing pages to maximize click-through and conversion rate.

Result Monitoring: We monitor the results of Search Engine Marketing from several aspects - keyword specific web site traffic, click-through rate, conversion rate, and search engine ranking reports. These reports are used to further optimize the campaigns and landing pages.

It takes multiple touch points to capture and convert a customer. What contact method can be better and more cost-effective than an email newsletter? Email newsletters constantly keep you in front of the people who may need your services. In an email newsletter, you can provide patient education, post the latest news and events, and even conduct fund raising. NetLiance provides full service email marketing campaigns for hospitals. All you need to provide is the content. We'll take care everything from branded template design to sending out the mailing.

Consultation: Before we start your project, we'll conduct a consultation session to discuss and advise you on the aspects that will affect the success of your email marketing program. These aspects include email content, email format, delivery time, campaign frequency, and copywriting tips.

List Building: NetLiance will provide an online email sign up form to collect email addresses from the web site. We can also import the existing email addresses you have.

List Management: Our list management software will automatically track subscribes, un-subscribes, and bounces. The email list is cleaned to improve deliverability.

Email Template Design: NetLiance online marketing experts will work with our graphic designers to design a professional and effective email template based on the content of your newsletter.

Email Creation: NetLiance will create the email piece using your content and the email template. By using our professional services, you can rest assured that the email will be properly formatted and compatible with different email software. No more distorted images or broken links!

Testing and Delivery: You will have a chance to review test copies of the campaign. Once the campaign is approved, we'll schedule it to be sent out. Most ISPs have measures to label emails as spam. To improve deliverability, our list server has an intelligent engine that only sends a limited number of emails per minute to any mail server so as not to trigger its spam defenses.

Tracking: We can track email open rates and link click-through rates in the email. The tracking statistics provide valuable information on what content people are interested in and how to improve your email campaigns.