» Company » Support » Contact

Practice Online Marketing
 
Successful practice marketing requires a solid plan and the discipline to adhere to the plan. NetLiance online marketing services will supercharge your marketing program, deliver a continuous stream of new patients to your practice, and improve patient upgrade and conversion rate.
 
Search Engine Marketing (SEM)
According to market research reports, over 90% of patients find and compare medical and dental services through search engines. If you are not doing SEM, you are losing new business.

Due to fierce competition, effective search engine marketing is not an easy task. It’s important to know that “search engine friendly” does not equal to Search Engine Marketing. Although search engine friendly Meta tags may be of help, to achieve reliable and long lasting results, you need professional Search Engine Marketing services. Search Engine Marketing has become a highly specialized area. NetLiance is a certified Professional Search Marketer. Every year, our staff participates in continued learning and goes through a re-certification process. We will create a search engine marketing program that can bring you the results without breaking your budget. We use only "white hat" techniques that will not get your web site blacklisted.

In addition, we offer exclusive SEM services just for your practice in your local/regional market. That means once you sign up with our comprehensive SEM program, we will not work for your competitors in the same local market.
  • Market analysis - We’ll conduct a market analysis of your specialty services, target market, and competition. Based on the results, we’ll consult with you to determine the general SEM strategy.
  • Keyword research - One key step in the NetLiance Search Engine Marketing services is our in-depth keyword search to uncover keywords that will produce the highest return-on-investment.
  • Page optimization - Page optimization produces long lasting results in the natural search results. This is your long term investment in SEM. At NetLiance we use search engine simulation software to progressively optimize a page until a desired score is achieved.
  • Pay Per Click Campaigns - We do much more than simply setup a Pay Per Click campaign and plug in the keywords. NetLiance will create compelling ad copy and multiple landing pages to maximize click through rate and conversion rate.
  • Result monitoring -  We monitor the results of Search Engine Marketing from several aspects - keyword specific web site traffic, click-through rate, conversion rate, and search engine ranking reports. These reports are used to further optimize the campaigns or pages.
Email Marketing
Permission-based email campaigns are one of the most cost effective ways to build patient loyalty and improve conversion rate. Use periodic newsletters to keep your patients abreast of the latest news and let them know that you care about their health. Your newsletter content may include:
  • Featured services
  • The latest technologies and developments
  • Practice news, such as new staff or events
  • Health care and dental care tips
  • Patient testimonials, before and after photos
  • Special offers, coupons
To be effective, there are 3 key elements to email campaigns: professional and well-designed email format, interesting content or offer, and regular mailing schedule. At NetLiance we provide full service email campaigns for medical and dental practices. Our experts will take care of all aspects involved: list building, list management, template design, content, testing, delivery, and reporting.

To ask a question or to get started,
call 1-877-459-6709 and speak to a knowledgeable product specialist.

      Print    Send