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Senior Care Online Marketing
With the explosive growth of the senior market, marketing to seniors and older adults has evolved into an industry segment of its own. According to studies conducted recently by Pew Research Center, over 75% of adults aged from 45 to 65 are online. Over 75% of them routinely send and receive emails. Online marketing simply can not be ignored for any organizations who want to be successful in the senior market.
Having a great web site is not enough. To fully capitalize the potential of the web site, you need a persistent online marketing strategy. NetLiance provides Search Engine Marketing and Email Marketing to boost web site traffic and improve visitor-to-client conversion rate.
Search Engine Marketing
As a certified Professional Search Marketer, NetLiance provides comprehensive and cost-effective Search Engine Marketing services to senior care facilities. Search Engine Marketing for senior care facilities can be conducted on a local, regional, or national scope depending on the nature of the organization.
Keyword Research: One challenge we face in senior care Search Engine Marketing is that many people are not familiar with the jargons used by senior institutions. As a result, the keywords they use to search the Internet can be very different from the name of the services you provide. One key step in NetLiance Search Engine Marketing services is to conduct an in-depth keyword analysis to determine the most cost-effective keywords to target. Instead of targeting high cost keywords, you may be better off with niche keywords that are less competitive but can command focused traffic.
Pay-Per-Click Campaigns: Anybody can setup a pay-per-click campaign. The difference is the click-through rate and conversion rate you get. The secret is in how you write the ad copy and how you engineer the landing pages. Part of the PPC strategy is to constantly monitor and improve ad quality to maximize click-through and conversion rate.
Page Optimization: Effective page optimization produces long lasting results in the natural search results. NetLiance search marketing experts use an iterative approach to page optimization. A page will be optimized and evaluated by search engine simulation software, and then based on the evaluation results the page elements are modified. This process is repeated until a desired score is reached. As a result, our clients often see their page rankings improve dramatically once the page is optimized.
Result Monitoring: We monitor the results of Search Engine Marketing from several aspects - keyword specific web site traffic, click-through rate, conversion rate, and search engine ranking reports. These reports are used to further tweak the campaigns and landing pages.
Email Marketing
It takes multiple contacts to convert a lead. What contact can be better and more cost-effective than an email newsletter? Email newsletters constantly keep you in front of the people who may need your services. In an email newsletter, you can provide senior care education, post the latest news and events, and conduct event fund raising. NetLiance provides full service email marketing campaigns for senior care facilities. All you need to provide is content. We'll take care everything from branded template design to sending out the mailing.
Consultation: Before we start your project, we'll conduct a consultation session to discuss and advise you on the aspects that will affect the success of your email marketing program. These aspects include email content, email format, delivery time, campaign frequency, and copywriting tips.
List Building: NetLiance will provide an online email sign up form to collect email addresses from the web site. We can also import the existing email addresses you have.
List Management: Our list management software will automatically track subscribes, un-subscribes, and bounces. The email list is then cleaned to improve deliverability.
Email Template Design: NetLiance online marketing experts will work with our graphic designer to design a professional and effective email template based on the content of your newsletter.
Email Creation: NetLiance will create the email piece using your content and the email template. By using our professional services, you can rest assured that the email will be properly formatted and compatible with different email software. No more distorted images or broken links!
Testing and Delivery: You will have a chance to review test copies of the campaign. Once your campaign is approved, we'll schedule it to be sent out. Most ISPs have measures to label emails as spam. To improve deliverability, our list server has an intelligent engine that only sends limited number of emails per minute to any mail servers so as not to trigger its spam defense.
Tracking: We can track email open rates and link click-through rates in the email. The tracking statistics provide valuable information on what content people are interested in and how to improve your email campaigns.
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To ask a question or to get started,
call 1-877-459-6709 and speak to a knowledgeable product specialist.
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