The design of the email plays an important role in readership, click-throughs, and conversions. Using pre-made templates has its limitations. Usually, you cannot fully realize the branding image using the templates and thus dilute your overall branding effort. Our graphics professionals will create customized, high impact, user-friendly email designs that can reinforce your brand value and establish a solid reputation for your email campaigns.

For each mailing, we’ll thoroughly test the email using the industry renowned Lyris ListManager software. Test emails will also be sent to you for review and approval.

You can collect email addresses from your web site or conveniently import the email addresses into the list server. NetLiance strictly adheres to permission-based, opt-in email marketing rules to ensure the quality of your list. The list server will automatically track subscription, bounces, and un-subscription. Reports can be exported from a web-based interface.

Once the email is approved, it can be scheduled to be sent out at a specific time or we can send it out immediately if you wish. Our email server is setup to comply with Internet email rules and regulations. This improves deliverability and reduces the chance the emails will be labeled as spam. In addition, Lyris ListManager will intelligently regulate the number of emails being sent out to a particular ISP at a given time. This way, the ISP will not see a huge influx of emails at once, which could result in the emails being labeled as spam. For each campaign, the email server will try multiple times to deliver the email, further improving deliverability.

After the campaign, we’ll provide tracking statistics, including open rate, bounce rate, and click-throughs. The tracking statistics will provide valuable information on how we can improve the design and the content.